Press release from Channel Seven this afternoon:

ABC TELEVISION NETWORK, UNITED KINGDOM’S CHANNEL 4, AUSTRALIA’S CHANNEL SEVEN AND YAHOO!7 TO LAUNCH GLOBAL INTERACTIVE “LOST EXPERIENCE”

In a unique marketing initiative, people around the globe must unite to solve a great mystery, based on the international hit TV show “Lost”

ABC in the United States, Channel 4 Television in the UK, Australia’s Channel Seven and Yahoo!7 today announced the “Lost Experience,” a revolutionary interactive experience based on the international hit television series, “Lost.” The “Lost Experience” incorporates over twenty broadcasters from five continents, making it the largest global interactive challenge based on a television series.
The “Lost Experience” will follow a parallel storyline not featured in the television broadcast and is designed so that both fans of the series and those unfamiliar with the show can participate. The experience provides insight to unlock some of the island’s secrets for those savvy enough to collect the clues, make the connections and find the answers. Clues will first appear May 2nd in the UK, May 3rd in the U.S. and May 4th in Australia. Although the “Lost Experience” is internet-based, participants should not assume that clues will be limited to the online world. Any and every platform has the potential to contain hidden secrets of the mystery. Given the different broadcast windows around the world, this challenge is specifically designed in a manner that is not dependent on information specific to either Season One or Season Two, allowing for the participation of those who have not yet seen either season of “Lost.”
“As part of the unique marketing initiative, the ‘Lost Experience’ gives the mystery, intrigue, twist and turns that ‘Lost’ provides as a television series,” said Mike Benson, senior vice president, Marketing, ABC Entertainment. “With ‘Lost’ being the global phenomenon that it is, our partnership with the United Kingdom’s Channel 4, Australia’s Channel Seven and Yahoo!7 adds worldwide challenges for participants that require ingenuity and tenacity on their part. It’s like a giant, mysterious jigsaw puzzle that will come to life for all the world to solve, whether you are a fan of the TV series or not.”
Tracy Blacher, head of New Media Marketing at Channel 4, said: “We wanted to find a way of allowing ‘Lost’ viewers to engage with Season Two in a genuinely innovative and creative way. We’re delighted to be working with ABC and Australia’s Seven Network to develop a truly groundbreaking experience that reflects the international nature of ‘Lost’s’ huge fan base.”
“We are very proud to be a part of this innovative global campaign for ‘Lost,’” said Tim Worner, director of Programming and Production for Channel Seven. “This is a real treat for ‘Lost’ viewers in Australia – this additional form of storytelling is part of the future of great TV drama and we are thrilled to be onboard. Seven aims to challenge convention in thinking about the future and this additional experience for ‘Lost’ viewers is right in line with how we feel -- it's exciting to be part of a team that is breaking new ground.”

cool

Awesome!

that sounds awesome!!!!

The Australian newspaper says today that a toll-free number for the game will be shown during next week's episode.

Can't wait to start playing!